How to stop using filler words in media interviews
Master Media Engagement
February 28th, 2023In recent months, I’ve been fortunate to interact with activist teens, graduate engineering students, aspiring journalists and international development researchers. Intelligent, industrious and energetic, they’ve left me inspired by their […]
read more...How to stop using filler words in media interviewsAn epidemic of interview requests — and she’s still standing!
Master Media Engagement
September 13th, 2021In the spring of 2020, when the COVID-19 pandemic first hit, Winnipeg-based epidemiologist Cynthia Carr began receiving many media calls. Although she had a lot of experience sharing her knowledge […]
read more...An epidemic of interview requests — and she’s still standing!So you have reservations about declaring yourself an expert…
Master Media Engagement
January 13th, 2021I often joke that I became president of MediaWatch (Informed Opinions’ predecessor) by going to the bathroom at the wrong time, and returning to discover I’d been elected president. The […]
read more...So you have reservations about declaring yourself an expert…Replace negative phrasing with positive imagery for more effective media interviews
Master Media Engagement
September 9th, 2020Can you spot the strategic communications error in this Calgary park signage? (And do you know why it’s relevant for your next media interview?) I’m not talking about the graffiti’d […]
read more...Replace negative phrasing with positive imagery for more effective media interviews10 Lessons from listening to Chrystia Freeland, a seriously “good talker”
Master Media Engagement
August 25th, 2020The prospect of being interviewed on live radio or television makes many participants in our workshops nervous. But none of them have had to negotiate the kind of high-wire crossing […]
read more...10 Lessons from listening to Chrystia Freeland, a seriously “good talker”You Don’t Have to be Quoted to Wield Influence
Master Media Engagement
June 2nd, 2020Let’s say you’re a beleaguered advocate who is part of a national network of women’s shelters that constitute the thin and vulnerable line between daily brutality often leading to death, […]
read more...You Don’t Have to be Quoted to Wield InfluenceSo, you want to be on television…
Master Media Engagement
October 17th, 2019Good news: we have some strategies to help you get there. But first, some context. For three years in the mid-1980s, I worked for the world’s largest PR agency. My […]
read more...So, you want to be on television…In praise of academic media sluts – a New Year’s resolution
Master Media Engagement
January 9th, 2019Are you a media whore? Or do you worry you might be labeled one by your colleagues – if not to your face, then behind your back? In the process […]
read more...In praise of academic media sluts – a New Year’s resolutionInterview tips from best-selling author and media interview veteran Ann Douglas
Master Media Engagement
November 13th, 2018Prolific author, volunteer advocate on mental health issues, mother of four — notwithstanding the demands on Ann Douglas’ time implied by all of those roles, she also regularly makes time […]
read more...Interview tips from best-selling author and media interview veteran Ann DouglasHow journalists and universities can make it easier for experts to say “yes” to media interviews
Master Media Engagement
October 30th, 2018Nancy Worth is a rock star in our world. After participating in one of our Writing Compelling Commentary workshops a little over a year ago, the University of Waterloo professor […]
read more...How journalists and universities can make it easier for experts to say “yes” to media interviews