Diversity Belonging + Inclusion
February 10th, 2021Do you think journalists should be compelled to quote women as often as they quote men? The proposition sounded a bit radical, even to me, back in 2014 when Edelman […]
read more...Should journalists quote women as often as men?Master Media Engagement
September 9th, 2020Can you spot the strategic communications error in this Calgary park signage? (And do you know why it’s relevant for your next media interview?) I’m not talking about the graffiti’d […]
read more...Replace negative phrasing with positive imagery for more effective media interviewsMaster Media Engagement
August 25th, 2020The prospect of being interviewed on live radio or television makes many participants in our workshops nervous. But none of them have had to negotiate the kind of high-wire crossing […]
read more...10 Lessons from listening to Chrystia Freeland, a seriously “good talker”Improve your Writing
July 7th, 2020Don’t stop me, even if you have heard this one before: It’s 1992. I’ve just joined the board of MediaWatch, Informed Opinions’ predecessor. A TV reporter calls to say the […]
read more...My first op ed… on the Miss Canada beauty pageantMaster Media Engagement
June 2nd, 2020Let’s say you’re a beleaguered advocate who is part of a national network of women’s shelters that constitute the thin and vulnerable line between daily brutality often leading to death, […]
read more...You Don’t Have to be Quoted to Wield InfluenceMaster Media Engagement
October 17th, 2019Good news: we have some strategies to help you get there. But first, some context. For three years in the mid-1980s, I worked for the world’s largest PR agency. My […]
read more...So, you want to be on television…Master Media Engagement
November 13th, 2018Prolific author, volunteer advocate on mental health issues, mother of four — notwithstanding the demands on Ann Douglas’ time implied by all of those roles, she also regularly makes time […]
read more...Interview tips from best-selling author and media interview veteran Ann DouglasMaster Media Engagement
October 30th, 2018Nancy Worth is a rock star in our world. After participating in one of our Writing Compelling Commentary workshops a little over a year ago, the University of Waterloo professor […]
read more...How journalists and universities can make it easier for experts to say “yes” to media interviewsMaster Media Engagement
February 4th, 2016I’m sitting in a restaurant with my friend Frances. (Note that this blog post was originally published pre-pandemic.) A longtime print journalist and frequent guest on radio public affairs shows, she […]
read more...Are you uncomfortable calling yourself an expert?Master Media Engagement
January 25th, 2016Want to know what journalists think? Ask them. That’s what we did last fall by hosting a series of roundtable luncheons in cities right across the country. Our goal was […]
read more...7 Things Journalists Want Women To Know