Master Media Engagement
January 25th, 2016Want to know what journalists think? Ask them. That’s what we did last fall by hosting a series of roundtable luncheons in cities right across the country. Our goal was […]
read more...7 Things Journalists Want Women To KnowOur Advocacy Work
April 2nd, 2015A year ago, when veteran journalist and host of TVO’s The Agenda blogged, “Where, oh where, are all the women?” he ignited a firestorm of protest. Ironically, Steve Paikin’s show […]
read more...The Agenda producers prove gender parity is possibleOur Advocacy Work
November 9th, 2014You know that old saying, “If you’re the smartest person in the room, you’re probably in the wrong room”? I looked up its origins today, and couldn’t find an attribution […]
read more...What difference do women’s voices make?Master Media Engagement
September 20th, 2014I first learned this lesson from the Miss Canada beauty pageant, but on Thursday three Informed Opinions’ “grads” reminded me of it… If a reporter calls or emails to solicit your informed […]
read more...What’s the easiest news hook for your next op ed?Master Media Engagement
March 18th, 2014Don’t blame the messenger, folks: When Steve Paikin, host of The Agenda blogged and tweeted recently about the show’s difficulties in recruiting female guests, he elicited a firestorm of protest. But what […]
read more...Why women decline interviews – and how we’re trying to change thatOur Advocacy Work
October 14th, 2013I don’t often shout back at the TV, despite the vast volume of material it broadcasts that I find vile or banal. But last week I couldn’t help myself. The […]
read more...Girls fuel outrage and inspirationMaster Media Engagement
August 13th, 2013“You really have to write that!” This enthusiastic exhortation — often exclaimed simultaneously by a chorus of voices — is a common refrain in the commentary writing workshops we lead. […]
read more...Changing lives through media commentaryOur Advocacy Work
April 24th, 2013In the following 3-minute clip from a recent BBC interview, Gloria Steinem explains why the women’s movement is more important than ever. (Spoiler alert: Yes, it does relate to the […]
read more...Gloria Steinem: why the women’s movement is more important than everOur Advocacy Work
April 9th, 2013There’s no predicting what impact your media intervention might have, but here are a couple of recent examples of the ripples created by published op eds… ****** Two days after […]
read more...Media exposure creates ripples of influenceMaster Media Engagement
April 4th, 2013It’s one of the most commonly-cited deterrents to doing media interviews: not having control over how the words you speak will be used in the resulting story, whether it’s in […]
read more...When they get it wrong