Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.


What Gets Measured Gets Done campaign puts media on notice, aims to bridge gender gap in Canadian news media by 2025

October 18, Ottawa – In recognition of Persons Day, Informed Opinions launched “What Gets Measured Gets Done”, a national campaign aimed at bridging the gender gap in news and information media. At the official launch, Informed Opinions Catalyst and Founder, Shari Graydon issued a challenge to journalists across Canada. The non-profit project will monitor the […]

Brad Pitt’s 3-step program for #MaleAllies

  Among the many feelings (fury, disgust, resignation) that surfaced for me upon learning the extent to which casting couch hell remains alive and well, was this thought: There are a lot of decent men in the world capable of doing what Brad Pitt did when he learned of the encounter his then girlfriend, Gwyneth […]

What Gets Measured Gets Done – #WGMGD

This conversation should be over: The business case for drawing on the entire talent pool is now unassailable — dozens of studies over more than two decades make clear that including women’s informed opinions makes companies more profitable, boards more effective, and research more relevant. Most people no longer accept the absence of women’s insights […]

Two unexpected performance lessons and the power of the mic

The Québécoise singer-songwriter on stage at the beautifully renovated National Arts Centre is charming and talented. But she’s also distracted. The connection between her plugged-in guitar and the amp is not working. In the audience, we can hear her lovely vocals, and the music being played by her band, but not her own strumming. If […]

Critical feedback is one key to success

“Great lectures, bad hair.” Clearly, I’m no Einstein, but in the fight for my most memorable student evaluation as a university communications instructor, that comment from 1992 runs neck and neck with this one from 1998: “Puncuashun, and speling, to strick.” Translated, this means “Punctuation and spelling too strict.” (Which, I’m pretty sure, totally redeems […]

Storytelling and the power of visual feedback

I undermined the impact of my opening. I relied on my notes too much. I failed to advance my slides as intended. Those are just three of the critical observations I made after watching a video of myself delivering a conference keynote in Winnipeg. That’s the bad news. The good news is that 1. the […]

Five Steps to Overcoming Public Speaking Nerves

Brilliance, without the capacity to communicate it, is wasted. I learned this in grade 10 chemistry from the intellectually-gifted, but communicationally-impaired Mr. Philipps. Sadly, that’s about all I learned (and it wasn’t the lesson he was intending to teach). Although my parents may have been disappointed that I dropped sciences in grade 11, I’ve never […]

Conversations that matter: For women in media, it’s still a man’s world

Vancouver Sun by Stu McNish 08 April 2017 This week’s Conversation That Matters features Shari Graydon of Informed Opinions, which strives to amplify women’s voices to ensure women’s perspectives and priorities play an equal role in Canadian society. Graydon regrets that in 2017, women remain under-represented, as experts in the media, while men provide the lion’s […]

Whose attention would you most like to attract?

  Gloria Steinem… senior bureaucrats… somebody who funds the kind of work you do? Whose attention would you most like to attract? In recent years, Canadian women writing timely, engaging and persuasive commentary have elicited responses from all of the above. Others have sparked international conversations, investigative journalism, and a reversal of government policy. And […]

New database seeks to amplify women’s voices in the news media

J-Source by Michael Ott 30 March 2017 “We couldn’t find any expert women,” cannot be an excuse. That’s the mantra of a new website dedicated to amplifying women’s voices in Canadian news media. ExpertWomen seeks to create a database of women from across the country who are experts in their fields. Shari Graydon, the founder […]